• Conducted research interviews and put together website surveys to find insight on how to improve experiences across different FS Investments websites
‍
• Redesigned pages on the website and assembled mockups to present to different teams
‍
•  Designed iterations of new website features while upholding brand standards
‍
• Produced weekly website analytics reports through Heap, compiling user interaction statistics from each section of the main website
‍
•  Reconstructed design systems for email templates in Figma for efficiency

• Conducted user research and testing to revamp the analytics experience to efficiently manage key performance indicators (KPIs).
‍
• Produced, iterated, and organized mid- to high-fidelity designs, wireframes, and prototypes using both Adobe XD and Figma
‍
• Presented designs and solutions to product management and software development teams based
‍
• Dynamically communicated design strategies by presenting research, possible solutions, and established
designs to marketing, development, and product teams
‍
• Designed and integrated cohesive iconography used across the analytics product

• Created UI and UX layouts and prototypes on Figma for web development (House of Representatives Website, African American Veterans Monument Website, City of Camden Web Application)

• Designed and developed graphics on Figma, Photoshop, and Illustrator for project use (iconography for Smithsonian Air and Space Museum’s Rocket Lab, general marketing, graphics for website production)

• Managed marketing department, including overseeing marketing post launches, newsletter production, and optimizing marketing strategies

• Assisted with leading all organizational events and engage our members

• Organized, created, and sent weekly newsletters (including creating graphics)